Founded in 1997, Planet Dog is no longer a puppy in the pet products industry which is projected to reach $36 billion in 2005. The company and its philanthropic arm are both growing rapidly and achieving "Top Dog" status nationwide. Since its inception, Planet Dog has been dedicated to raising the standard in the industry through its commitment to growing a profitable and socially responsible business that creates and sells some of the most innovative, unique and high-quality dog products on the market. Planet Dog donates a percentage of their annual profits to Planet Dog Philanthropy (PDP), their local non-profit grant making organization, to support animal welfare, education and the
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